2016 marked the 75th Anniversary of Blue Mountain Resort. While working at Blue I was a big part of the 75th activation on resort and a part of that was creating a unique logo. We wanted this to be simple and timeless since we knew that the vast majority of creative were going to have current images and classic imagery. 

This year was the first year that we introduced the 12 degree angle into the overall Blue Mountain brand. The 12 degree slash on the logo tag and on the image spit was used to represent the 12 month of the year business that Blue Mountain has become. Seeing as it was a iconic year it just made sense to launch with part of creative pushing into the future.

• Brand: Blue Mountain Resort
• Date: February 2016
• Category: Logo Design, Creative Direction