While working for Blue Mountain Resort I was given the opportunity to create a logo or lockup for the 80th anniversary. This was to be used to celebrate the year on creative from season pass campaigns, staff uniforms, social media, events and really anything that was tided to the year.

Multiple versions were created; stacked colour, stacked singe colour, wide single colour, and my favourite “the smile”. In a year that was anything but positive it was important to have a happy association. We ended up using this “smile” more than I thought we would.

• Brand: Blue Mountain Resort
• Date: February 2001
• Category: Logo Design, Creative Direction